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Creative Guidelines and Specifications

Last updated: September 26th, 2024

Creative guidelines and specifications refer to the standards and requirements that govern the creation, design, and technical aspects of ads displayed on various platforms. ad:personam follows these guidelines to maintain consistency and quality across all ads uploaded to its platform.

Hosting

Your uploaded Creatives are hosted with Xandr. The Xandr platform functions as a full-service ad server built for real-time advertising, ensuring advanced reporting, avoiding multiple party fees, and adhering to Xandr's creative standards and auditing processes.

Content Requirements

The following content in ads is strictly prohibited:

  • Tobacco, weapons, nudity, defamatory or hate content, illegal activities, and profanities.
  • Offers of free gifts, links to quizzes and surveys, misleading claims, and references to sex or sexuality.
  • Language mismatch between the creative and landing page.
  • Multiple brands combined into a single offer. Each creative must represent a single discernible brand or product offering.

Creative Auditing

All creatives must pass Xandr's auditing process before running on real-time inventory, with a target completion time of one business day from activation.

ad:personam follows Xandr’s foundational policies for creative content, with repeated violations possibly resulting in strikes against members.

Technical Requirements for Display Creatives

  • Animated ads must be 30 seconds or less.
  • Ads must open in a new tab or window.
  • Avoid auto-initiated audio; many publishers block it.
  • Ad dimensions must match the configured dimensions.
  • No LSOs (Local Shared Objects) like Flash cookies or browser helper objects.
  • Creatives cannot set or modify cookies on Xandr-owned domains.

Supported file types include:

  • Static images (JPEG, JPG) or GIF, max size 150kb
  • HTML5 ZIP files, max size 10MB

Creative Landing Pages

The landing page must open in a new tab or window, match the language, brand, and offer of the creative, and comply with Xandr content standards. Clicking an ad must not initiate a file download.

Specifications for Video Creatives

  • Max video file size: 10MB
  • Minimum bit rate: 2500kbps
  • Minimum size: 1280x720px

Recommended CTV Video Creative Specifications

  • Max video file size: 10MB
  • Minimum bit rate: 2000kbps
  • Minimum resolution: 1280x720 (720p)
  • Duration: 15 or 30 seconds

Audio Creative Guidelines and Specifications

All audio creatives must adhere to Xandr’s guidelines. These requirements apply to platforms like Pandora, AdsWizz, and Spotify.

Pandora / AdsWizz Requirements

  • File type: MP3, AAC, WAV
  • Max file size: 20MB
  • Bit rate: Minimum 128 kbps, 196kbps recommended
  • Ad length: 15, 30, or 60 seconds

Spotify Requirements

  • File type: MP3, WAV, or OGG
  • Companion banner: 640x640 or 300x250
  • Bit rate: Minimum 128 kbps
  • Ad length: 15 or 30 seconds

For more details on ad:personam’s creative guidelines and general terms, please visit our General Terms & Conditions.

Reference to General Terms & Conditions

This document is incorporated by reference into the General Terms & Conditions of adpersonam.io that can be found here. The General Terms & Conditions cover the following chapters applicable to this document and ad:personam applications and website in general:

  • LIABILITY AND INDEMNIFICATION for EU, Australian and US Users
  • COMMON PROVISIONS
  • DISPUTE RESOLUTION
  • PRIVACY POLICY

ad:personam GmbH
Sitz der Gesellschaft: Hamburg
Registergericht: Amtsgericht Hamburg, HRB 167513
Geschäftsführer Ciro Scognamiglio
USt-ID-Nr: DE340890938